|
 ttest International helps create better products and services. Products and services researched in accordance with Attest standards typically reflect greater value, quality, and appeal. Why? Because those products and services have been scrutinized, measured and improved, and then measured and scrutinized over and again by numbers of consumers, long before ever being offered for sale.
Attest International's testing standards provide templates to enable best-practices research--increasing the likelihood that consumers will select that researched product or service, use it quickly and easily, and enjoy its benefits over the years.
If a product is poorly designed, the creator of that product did not research their product in accordance with Attest International's testing standards.
|
Related Reading & Multimedia. . .
|
Opening Keynote Address
- CES '04 Jan. 8, 2004
 What our research is showing us, that consumers think about these products very differently than we do . . . it's about their time, and how to maximize it. It's about their precious memories, and how to save them. And most important, it's about making it easy; easy to understand, easy to set up, and easy to use.
Fumio Ohtsubo
President, Panasonic AVC Networks Company
Senior Managing Director, Matsushita Electric Industrial Co., Ltd.
|
Shopping Consumer Electronics, Understanding the Female Perspective - CES '04 SuperSession Jan. 9, 2004
Dave Williams, Vice President, Enterprise Research & Analysis
Best Buy, Inc.:
...will pay huge dividends, and back to Susan’s point, usability research: Really understand what it takes to get this stuff put together. Because let’s remember, males dominate the engineering part of our industry, which means they typically write the manuals, which means they’re about “yo” thick, and very complicated to understand. Let’s just start getting--with my manufacturing partners--more joint usability research, and more of a common sense female perspective on “this goes with that,” and “these are the hidden tips and tricks throughout the experience.”
Susan Stoev, Worldwide Business Research Director
Eastman Kodak Company, Digital & Film Imaging Systems:
We did some veryinteresting what we call “out of box” research. And, we gave both men and women a digital camera, and we said “go ahead set it up,” and then we watched what they did.
Did they go to the manual? We had it set up so that you could phone a friend, you could phone a technical service, and we timed what they were doing, and where they were having problems.
And it led to a mass redesign of how we put our products together.
So, now the first thing that you get when you open up a Kodak camera box is a Quick Start Guide. And, so that Quick Start Guide, shows you 1, 2, 3, 4--what steps you need to do. And, it not only dramatically reduced the set-up time, but it also cut the cost to our service center by a significant amount because we made it easy, and they could follow through step-by-step.
So it goes back to usability, and really watching what people are doing.
Denise Yohn, Vice President, Corporate Strategic Marketing
Sony Electronics Inc.:
David touched on something that Sony has emphasized quite a bit recently when you talked about displaying TVs and home theater systems together. We know that a core value, or core need, for women is simplicity. With all the stresses in their lives they are looking for products, services, packages . . . anything that will make their lives easier.
|
|
As seen in . . .
Photo Trade News
The business of Photo Retailing
December 2003
What Do Consumers
Want For Christmas?
Not Digital Cameras with Bad Shutter
Lags That Are a Hassle to Use!
Megapixel and digital zoom one-upsmanship have proven effective marketing tools, but these features appear to be emphasized at the expense of other important aspects of the digicam consumer experience. (Click for the complete article.)
|
Techno-Frustrato
Yes, bells and whistles sell product. However, these days the frustration resulting from the half-baked technology solutions dominating store shelves is now front-page news, as evidenced by the New York Times Sunday edition (Comforts of Home Yield to Tyranny of Digital Gizmos 4/28/02). (Click for the complete article.)
|
As seen in . . .
Wall Street Journal
February 20, 2003
|
|
As seen in . . .
Detroit Free Press
November 13, 2002
The manufacturers of every new gadget and program claim that they're easy to use. But are they, really? (Click for the complete article.)
|
|
As seen in . . .
Photo Trade News
The business of Photo Retailing
August 2002
Digicam or Digican't?
Digital camera setup still too
daunting for most consumers
Effortless computers and email clients, hot-and-cold-running-bandwidth that whisks 5-megapixel images to the photofinisher, home color printers with professional quality output in a snap, and for peanuts . . . NOT! (Click for the complete article.)
|
Nabisco Computers
"The real dummies are the people who, though
technically expert, couldn't design hardware and
software that's usable by normal consumers
if their lives depended upon it" 1
TechXNY recently convened here in New York City. A couple years ago the PC Expo component of TechXNY alone would have fully occupied two floors of the Jacob Javitz Convention Center--this year they occupied a small part of one. The Information Technology spending mania of the past two decades is but a memory. I.T. markets now more closely resemble traditional markets--where low cost, high value producers of consumer-friendly products are the ONLY winners/ survivors. (Click for the complete article.)
|
|
